Mindlit Produced Logo for The Whizdom to appear on MTV’s Jobs That Don’t Suck

 Mindlit Media In The News  Comments Off on Mindlit Produced Logo for The Whizdom to appear on MTV’s Jobs That Don’t Suck
Jul 032013

Recently inventor Adam Natusch traveled to the set of MTV’s Jobs That Don’t Suck to film a piece on The Whizdom personal urinary device for men.  The male portable urinal.

The Whizdom inventor, Adam Natusch (with beer) on set at MTV's Jobs That Don't Suck with host Andrew Shulz

The Whizdom inventor, Adam Natusch (with beer), on set at MTV’s Jobs That Don’t Suck with host Andrew Shulz


The Whizdom logo as it currently appears on

The Whizdom logo as it currently appears on

Reaction to the Whizdom has been fantastic!  Earlier this year The Whizdom hit the road – visiting cities and towns all over the United States in an RV bearing the famous logo (designed by Mindlit Media’s Jay Harper) promoting the benefits of The Whizdom.

The Whizdom at Super Bowl XLVII in New Orleans, Lousiana

The Whizdom at Super Bowl XLVII in New Orleans, Lousiana

Early Influences

 Design Influences  Comments Off on Early Influences
Mar 062013

As a child, like most children,  I might guess, I was hyper-sensitive to imagery – from what I’d imagine as I’d listen to a story being read or radio to Saturday morning cartoons and especially the brilliant designs found on products and in advertising that was all around me.

I come from a family of historians – people who save interesting articles or magazines that give a good description of both national events AND everyday life during the time they were published.  Everything from reader submitted folk song lyrics to Dear Abbey to comics to community happenings and the attached advertisements.   I’d pour through these clippings, newspapers and magazines – learning history by images and their captions – frozen scenes from life that can go in any direction with characters whose experiences led them to those moments.  I’d look at the products throughout the magazines knowing that any of them could be in the homes of anyone in the magazine – or anywhere it was being read at the time it was published – even in our house – images of LIFE, in color and description, before my time!

There are several promotional designs that really touched my creative nerve – how could I learn whichever tricks the design’s artist utilizes?  I’d mimic what I liked about these ads or logos or try to recreate them myself.  Here are several of them!

1970 & 1971 Topps Baseball Trading Cards –  The uniformity of the frames made the images of the ballplayers inside them look like they were acting out their positions – a stage.  The 1970 cards featured grey frames and the ballplayers names written out in cursive within the frames.  The 1971 cards featured lowercase lettering inside of a black frame – both sets seemed cool looking and exciting to me.

1970 topps baseball cards 1971 topps baseball cards









The Milk Bones Box – The classic feel of its simplistic shapes – the fun font – and the easiest colors to find in even the most scattered and broken crayon collection.










Mr. Peanut – The thick outlines hold in his color the way the strips of lead and firm framing holds in stained glass windows – and you can see Mr. Peanut on pretty much any peanut shell.

Mr. Peanut









The “Thumbs Up” image on the the Massachusetts’ Registry’s stickers (early 1980’s) – In my younger years I’d thought this sticker meant the driver was friendly to hitchhikers.  Kind of looks like a hand wrapping around someone’s face from behind…

1981 Drive Safely Window Sticker








The Underwood Deviled Ham Devil – The classic packaging appealed to me.  White background, black lettering and that dancing devil with his pitchfork laughing away – telling anyone who looks at him – “I’m bad so it must be good!”

1979 Underwood Deviled Ham

Wareham Massachusetts has radio!!!!!!

 Wareham Radio  Comments Off on Wareham Massachusetts has radio!!!!!!
Oct 012011

Mindlit Media is proud to announce Wareham Radio has joined the web!  Wareham Massachusetts… YOU HAVE RADIO!!!


Bringing radio to Wareham has been a longtime dream for each James Harper (Mindlit Media, MassHistory) & Tim Weisberg (New Bedford Standard Times, WBSM 1420 AM, and we hope it remains a part of the Gateway community and the world (via web) for years to come.

Mindlit History Preservation Project on youtube!

 Mindlit History Preservation Project  Comments Off on Mindlit History Preservation Project on youtube!
Sep 172011

It is thanks to the generosity of the Sigel Family Archive that I was able to digitize some of the wonderful videos from their library.  A fantastic collection of recordings of Continental Cablevision’s “BAY 8” – most of the videos are from the early 1990’s and feature several of the locally produced and performed programs that were on in the Gateway area (Marion, Mattapoisett, Rochester, Carver, Wareham & Buzzards Bay.)

Please check out some of these classic local cable shows!!! is born!!!

 Mindlit History Preservation Project  Comments Off on is born!!!
Jul 132011

Mindlit media is proud to announce that, the biggest piece of our History Preservation Project is now online!